Every year Apple managed to pull off what every other smartphone company can never do, makes its devices equally popular despite incremental updates. Read More »

Last year Apple split its iPhone range to have two flagship models, with the iPhone 6 acting as the main sales driver while the iPhone 6 Plus served as the spec king and of course came with a larger screen. A year later and Apple just unveiled the iPhone 6s Plus and the device is pretty much what we expect; an incremental update over last year’s model. Read More »

Apple revealed the iPad Pro at a huge all-encompassing launch event, finally bringing the large screen tablet that has been rumored for years. While Apple says this is a game changer, it is actually just a competitor to the Microsoft Surface Pro, but that does not mean the Pro is not fantastic. It is, with plenty of unique tech and features and in some ways Apple may have redefined casual portable computing with this feature rich device. Read More »

Reputed research company Kantar has revealed that Android users are jumping ship in Europe in huge numbers and are siding with iOS and the iPhone. The interesting thing is this exodus from Google’s operating system is happening during the summer, a time of year where Apple’s sales usually drop because consumers are awaiting a new iPhone to launch in September. Read More »

Apple first announced the iPhone 6 and iPhone 6 Plus in September 2014, matching its fall launch cycle adopted several years back. Cupertino is expected to use the same month to unveil the iPhone 6s and iPhone 6s Plus this year. September is the month set aside for the launch and a French carrier has today let slip that the launch will be on September 11th and the new smartphones will begin shipping on September 18th. Read More »

A new report suggests that the guys at Apple are planning to up the screen size of at least one iPhone model again, following a similar strategy last year. An insider within Foxconn has tipped a 5-inch iPhone that will launch this year, and considering that is from Apple’s chief manufacturer then it is plenty interesting. However, a pinch of salt should be taken until something more concrete is released. Read More »

A report from Taiwan last week suggested that Apple would hold off releasing the iPhone 6c until the summer of 2016. It was a scenario I said was next to impossible as the company is committed to fall launch cycles for its core products. Either the iPhone 6c is being released in the coming months or it will be announced in Sepetember and launched next year I argued. It seems my former theory was right, at least according to @evleaks. Read More »

The most worrying aspect of Apple’s thriving business at the moment is the iPad, which has suffered sales declines for the last six quarters. However, the device is merely following an overall market trend that has saw sales of tablets decline on the whole for the same amount of time. Yes, Cupertino’s slate is declining rapidly, but then it has further to fall and is still comfortably the best-selling tablet on the market. Read More »