Archive for the “Apple news” Category

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Apple is fully expected to launch a smaller (iPhone Se) this month, but what about the company’s upcoming flagships that will launch at the end of year? The iPhone 7 and iPhone 7 Plus should be a near total overhaul of the current iPhone 6 range, and that could mean an even larger screen for the Plus, according to some reports. Read More »

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Apple diversityWe think of Apple like this. It is not the innovative company some would have you believe, instead Apple enters an existing but nascent market and makes defining products within it. That’s pretty admirable in itself, think how the iPod, iPhone, and iPad impacted their respective markets and you get the picture. Apple is now looking to do the same with virtual reality.

Cupertino will certainly not be the first when it finally dips its toes in the VR market, but one way to show it still has the mojo that many think has gone is to define this growing tech niche. Oculus has already laid a major claim to having the defining VR product of the first generation, but Apple will look to be the defining company in taking VR to the masses.

We will see, but at the moment Apple is even playing catchup to mobile rivals Sony, Samsung, HTC, and Google, who all have excellent VR headsets of varying price tags (ahem, Google Cardboard). Cupertino is ok with this latecomer stance and has actually been working on its own VR project for some time, likely to be a VR headset.

Cupertino has been snapping up its fair share of companies in the virtual and augmented reality field, including the recent $6 million acquisition of emotion tracking software startup Emotient. Apple also apparently has a secret team numbering in hundreds that is working on the VR headset, while recently the company employed Doug Bowman, someone who is a noted expert in the virtual and augmented reality industry.

To add some more fuel to the fire, Apple CEO Tim Cook seems extra enthused (Cook is rarely someone who gets publically enthused about a niche), stating during the company’s Q4 earnings call this week:

"In terms of VR, I don't think it's a niche. It's really cool and has some interesting applications,” Cook said when asked about virtual reality technology.

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The Hermes Apple Watch is something of an exclusive variant of the company’s first ever wearable. So exclusive in fact that it has only been available through some high end boutique shops, but that is about to change. Cupertino is now selling the Hermes Apple Watch Edition through its online Apple Store, meaning you can get the smartwatch from your own home. Read More »

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Apple iPhone 6

Apple is continuing to make significant strides in the enterprise market and through the third quarter of this year (June 1 to September 30) the company was responsible for 66% of all enterprise devices activated. The company’s iOS platform, which includes iPhones and iPads, led the way in the market and rose 2% compared to the 64% enterprise activations in the second quarters. Read More »

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Apple Q3 2014 earnings
When you look at smartphone sales charts you will see Samsung leading Apple at the top of the market by a significant margin, while the result is even more emphatic if you compare Android sales to those of iOS. However, in terms of making cold hard cash (which of course is the reason why all companies are in the industry) Apple is simply unstoppable. Read More »

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Last year Apple put itself into the finance sector with Apple Pay, the company’s mobile payment system that has been well received by consumers. However, according to the Wall Street Journal, Cupertino has wider aspirations and is going to launch a rival to PayPal during 2016. Read More »

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While the Apple Watch has been a huge success and has become comfortably the most popular smartwatch on the market, it does have limitations. For example, it was not the game changer we thought it would be from a tech perspective and devices like the Microsoft Band have more robust health features. Read More »

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When is the iPad Pro launching? The word from retailer Sam’s Club is that the device will start shipping on November 13th, with pre-orders starting right now. However, we have previously heard that the Pro will be landing in Apple Store fronts online and bricks and mortar in November 11th. It could be that the device comes to Apple first and then retailers later. Read More »

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