Posted by: Luke Jones in Apple news, tags: FDA, Other Apple News, Tim Cook, Wearable
While the Apple Watch has been a huge success and has become comfortably the most popular smartwatch on the market, it does have limitations. For example, it was not the game changer we thought it would be from a tech perspective and devices like the Microsoft Band have more robust health features.
Apple is not discarding health though and in fact CEO Tim Cook says the company is still very interested in developing a wearable that delivers true healthcare potential. Speaking to the Telegraph while visiting the Covent Garden Apple Store in London, Cook said that the company wanted to make a product that had full FDA approval, although it would probably not be a smartwatch.
"We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it—maybe an app, maybe something else," Tim Cook said in the interview for the Telegraph.