Things really are going brilliantly for Apple at the moment; so much so that the fact the iPad sales continue to decline has been completely forgotten. With record profits and record sales, Apple is on a high, but things are getting better according to Kantar Worldpanel ComTech. The market researcher says that for the first time since 2012 Apple sold more device in the US than all Android products combined.
Cupertino grew its market share by 3.8% year-on-year through the fourth quarter of 2014, taking a total of 47.7% of the market with its iOS operating system. As for Android, Google’s platform accounted for 47.6%, dropping below iOS by just 0.01%. Of course, Android is likely to reclaim the crown this quarter, but it really is an astonishing feat that Apple is competing with Android with such a limited portfolio compared to Android’s vast array of products.
Kantar found that the iPhone 6 was the best-selling smartphone in the United State through the Christmas, which is hardly a surprise. Next in line was Samsung’s Galaxy S5, not bad for a device that has been available for ten months.
There were similar results in Europe, with Android slipping 3.8% to 66.1% of the market (compared to 2013), while iOS surged by 6.2%.

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