Posted by: Luke Jones in Apple news, iOS News, iPad News, iPhone News, tags: Flurry, iOS, ipad, iPhone News, Other Apple News
Apple’s commanding hold over the mobile industry continued and even strengthened over Christmas, and considering the blistering start to life enjoyed by the iPhone 6 and iPhone 6 Plus, it’s hardly a surprise. Several analyst firms have shown Apple’s products vastly outperformed rival companies through a myriad of statistical analysis, while the iPhone 6 Plus even put a dent into the Cupertino’s own iPad, with tablet sales plummeting across the board.
Now, analytics company Flurry has studied device activations over the Christmas period and found that Apple’s iOS products accounted for 51.3% of all activations around the world from December 19th to December 25th. Samsung trailed in second with 17.7%, Nokia third (5.8%), Sony fourth (1.6%), and LG fifth (1.4%).
“To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices,” Flurry wrote. “For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season, despite a lackluster holiday season for the consumer electronics industry.”
“This Christmas, it appears even more consumers are switching to the larger phone now that there is an iOS option,” the company wrote. “In the week leading up to Christmas, 13% of new device activations were phablets compared to just 4% in 2013. In fact, the iPhone 6 Plus was one of the top 5 devices Flurry saw activated for Christmas; the iPhone 6 was #1. The phablet’s popularity seems to come at the expense of full-sized tablets and to a lesser extent small tablets.”