Apple and Google have been under pressure around the world in the way in which they refund apps or try to prevent unwanted purchases within their app stores. Both companies have moved from helpful to ignorant on the subject, but today seems like a helpful day as Apple has announced a new refund policy for European nations.

Cupertino has introduced a 14-day no questions asked return policy for all content bought on iTunes, App Store, and iBooks, accounting for all purchases for those services in the UK, Italy, Germany, France, and a number of other EU nations. Previously the terms and conditions read “without charge and without giving any reason until delivery of the product has started.” That basically means once the content had started downloading there was no way back.

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Luke Jones

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