Apple is now the worlds most valuable brand
Posted by: Phat^Trance in Other Apple News, Other Phone Brands, Press releases
Apple is now the world’s most valuable brand, across all sectors, outstripping arch-rival Google which has topped the leaderboard for the past four years, according to the 2011 BrandZ Top 100 study published on Monday.
The announcement marks the latest in a series of scalps for Apple: Late last month another key competitor Microsoft published financial results that showed its quarterly profit had slipped behind Apple’s for the first time ever, and in the same quarter Apple overtook Nokia to become the world’s largest handset maker by revenue, according to a research note from Strategy Analytics.
Apple saw its brand value grow by 84% over the past year to reach $153.3 billion, the sixth annual BrandZ Top 100 Most Valuable Global Brands study, compiled by Millward Brown, showed. The consumer electronics group has seen its brand value grow by a staggering 859% since 2006, to leave it ahead of Google, which came in at number two with a brand value of 111.5 $billion.
