As consumers increasingly turn to mobile devices to manage their lives from wherever they are, Mercedes-Benz USA has introduced an upgraded version of its mbrace telematics platform that connects the in-car navigation system in its vehicles with drivers’ iPhones. Developed by its partner Hughes Telematics, the new mbrace Mobile Application version 2.0 allows Mercedes-Benz customers to take their mbrace services with them when they leave their vehicles. Mercedes-Benz is the first manufacturer to extend connected services in this way.

The mbrace Mobile Application version 2.0 builds on the automotive industry’s first fully integrated smartphone application which was launched by Mercedes-Benz and HTI in November 2009. That application allows customers to use their phones to unlock their vehicles, locate their vehicles in crowded parking lots, and find nearby or preferred dealers among other services. Version 2.0 includes all of those features and also allows customers to seamlessly access Mercedes-Benz Concierge services while away from the vehicle. The concierge can access the caller’s location information to deliver relevant entertainment recommendations, restaurant locations, directions, traffic updates and more. Requested destination information can then be sent directly from the concierge to an in-vehicle navigation system.

The new application also allows users to save multiple accounts in the log-in screen and assign nicknames, making it simple and quick to access multiple mbrace accounts from one device.

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